Most Common Video Marketing Mistakes to Avoid | RISING HUNKS
Video marketing strategy often comes into mind when marketers talk about running online campaigns. Many have found this strategy beneficial, especially in increasing sales.
Moreover, the audience is accustomed to video content on a daily basis. In fact, 66% of internet users enjoy watching videos when receiving new information than other traditional content like blog posts.
Videos help marketers get their messages across effectively in a matter of minutes, making it an excellent tool to grab viewers’ attention in the space of a short time. As a result, marketers can reach out to a broader audience and raise awareness about their brand more effectively.
Why use video marketing?
Unlike conventional content like blog posts, videos provide visual elements and narration that entice people to focus on the message. With the image presence, your audience can comprehend new information much easier.
One of the perks of having a video marketing strategy is the bigger chance of getting better ranks on Google search engine result pages (SERPs). Videos are important content that helps push your site to land on the first result page.
Moreover, video search results are in a separate section. They’re placed on top of the search engine result page, allowing you to get more clicks. This segmentation helps internet users discover the right content in a timely manner.
When you host your marketing videos on a platform like YouTube, chances are you’ll get more exposure. Google places YouTube links on the video search result, giving you another course to increase views and earn subscriptions.
Increase conversion rates
Video marketing campaigns tell compelling stories to attract your audience to start on the entrepreneurial journey with you. It’s equipped with sales materials, such as promotions, to convince your audience better.
Marketing videos as a standalone can increase people’s curiosity about your product. Eventually, more people will be interested in knowing you further through a website and social profiles. This often leads the audience to purchase your products, enabling you to increase conversion rates.
Five common video marketing mistakes you should know
Although video marketing strategy is an effective way to build up your brand’s credibility and boost sales, many marketers have made it in the wrong way. Instead of acquiring more customers in return, they face a huge loss due to some mistakes.
Before producing your videos, learn these common video marketing mistakes that most marketers make while running their video marketing campaigns:
1. Have undefined goals
There’s one saying that fits this theme: failing to plan is planning to fail. When you don’t know your goals, you can’t expect to get the best result. That’s why it’s important to set your purpose before planning on your video marketing campaign.
Every strategy has its own purpose. Without a proper plan and clear goals, your marketing efforts will be chaotic and pointless. You don’t know where the strategy gets you at the end of the day.
However, you can’t simply make a goal with no consideration because it can affect the result. If you’re looking for a way to boost your sales performance, you should produce content like explainer videos. This marketing video can help your brand convey promotional messages effectively.
2. Target the wrong audience
You may think that a marketing video works on its own, helping the audience understand the message. However, you can’t present a different type of marketing video to the same audience. It doesn’t work that way.
Every video has its style and type to appeal to a specific target audience. If you aim at a younger audience, quirky animations can definitely entertain them. However, it doesn’t work for older generations as they usually don’t get the joke.
That’s why it’s crucial to define your target market in order to produce the right marketing video. Ignoring this step often leads you to failure because those who aren’t intended to watch your videos don’t make any conversion.
3. Not focus on messages
When creating a video, it’s tempting to give more information in the process. Instead of educating your audience, you’ll only make them overwhelmed with the number of messages and data you pour into a single video.
Remember that video explanation should help the audience understand messages faster. It’s the reason why people prefer watching videos to reading blog posts when getting new information.
You need to research what you’re going to convey in the video. Make it as simple as possible, and more importantly, focus on one message instead.
A single message can be addressed easier. Viewers will also find it helpful when they can focus on one problem and solution. Simultaneously, understanding messages becomes effortless, and the urge to get to know your brand increases.
4. Videos are too long
Another reason why people come to video content instead of articles is that videos deliver messages quickly. The video time frame allows you to squeeze bulky text into a short narration. A long article can then be converted into engaging video content that people love.
But when your marketing videos are too long, people lose their first impression. It doesn’t attract them anymore into why they need to watch the video. They don’t want to waste time watching the video, let alone any promotional content marketing.
Therefore, making your videos short is the key to capturing viewers’ attention. A short video between 30-90 seconds is enough to deliver marketing messages without leaving the audience bored midway.
5. Unclear call-to-action
Video marketing strategy isn’t a proper one without defining the call-to-action (CTA). This marketing copy is vital in determining conversion rates as it helps viewers decide their next actions.
CTA must be clear and concise, not to be lengthy and wordy. When people are presented with CTA, they know what to do after watching your videos. Whether it’s about visiting your company page or signing up for your advertising lists, CTA drives more people to know your brand further.
Make sure to create your CTA clear and understandable at a single glance. So when the narrator ends your marketing video, viewers can quickly follow the steps without being left high and dry.
Video marketing strategy is an undoubtedly excellent method to capture the audience’s attention in a short time. The reason is that people are used to watching videos on the internet. This allows you to connect with them through video content.
When providing marketing videos, it’s best to consider what makes the campaign a success or failure. Many have shared the tips and tricks to a winning video marketing strategy. However, only a few can follow the steps customarily. Others have faced constant setbacks in the past.
It’s important to learn from others’ mistakes in order to avoid the same steps. If you’re about to create a marketing video, check out the common marketers’ mistakes that you should avoid.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).